pricing
One rate, in the open
£950 a day, whether I am advising your board or building your system. You should not need a discovery call to find out what a day costs. Here it is, the same number every new client gets.
Set and billed in pounds sterling.
01start free
Two free ways in, before any money moves
20 minutes, free
A straight conversation
Bring one workflow that eats your week. I will ask the right questions and tell you honestly whether it is worth fixing. It is the free taste of the diagnostic that starts every build.
Book the call24 hours, free
Start by email
Tell me what is eating your week: a few lines is plenty. I reply within 24 hours, and if it is worth fixing, the next step is 20 minutes on a call so I can ask the right questions.
Start by email02the ladder
Four steps, each one de-risking the next
Start as small as you like. Every step stands on its own, and every step makes the next one a safer decision.
01
fixed priceAdvisory Day
£950
one day, fixed
A full day in your business: I walk the floor, sit with the owners or the board, and look at what you have, what you have tried and what is eating the week.
- A written, prioritised map of where AI streamlines, assists or automates, and where it should not go
- What to do first, and what it would take
- Standalone value even if nothing else is ever booked
- The fee is credited in full against a Week One Build booked within 30 days
The lowest-risk paid step: a straight answer about your business, in writing.
02
fixed priceWeek One Build
£4,750
one week, fixed
Day one is the diagnostic: one broken workflow, chosen together. By Friday, a working system connected to your real data.
- A working draft-and-approve system by the end of the week
- Drafts a person approves; nothing sent, nothing changed without a yes
- Your team shown how to run it, as part of the week
- No commitment past the week: if it does not earn a second week, it stops there
Fixed means fixed: the price does not move, whatever the week uncovers.
Book a 20-minute call03
ongoingBuilding
£950
per day, £4,750 per week
Hands on the keyboard, priced by the day. Some jobs are a day, some a week: whatever you ask for, I tell you the day count and how fast you will see it working before we start.
- Connections into the systems you already run, read-only
- Workflows and dashboards your team uses weekly
- Custom production systems: document checking, verification, compliance
- Everything audited, nothing sent unchecked, and your team taught to run it as part of delivery
One day, one rate, whether it is spent advising your board or building your system.
04
per systemAftercare
agreed
per system, per year
Once a system is live, ongoing care and improvement is agreed per system: a fraction of the build cost per year.
- The system keeps earning trust: monitored, maintained, improved
- Your team runs it day to day; I keep it healthy underneath
- Scope and number agreed in writing when the build finishes
- 30 days' notice either way, no lock-in
A principle, not a price list: each system is different, so each agreement is.
03the small print, large
Terms, in plain English
- Everything agreed in writing before we start. No surprises.
- Fixed-price work takes a 30% deposit to book; the balance is due on delivery. Day-rate work is invoiced weekly, for the days worked.
- No lock-in and no rolling contract: each engagement stands on its own, and you come back because it worked.
- Everything built is yours: the code, the data, the documentation.
- Happy to sign your NDA before we talk detail.
- You get me, personally. Nothing is subcontracted.
- Once we are working together, you have my mobile, not a booking link. Call when you need an answer: getting the job done right matters more than office hours.
- One rate for everything. No discounts: a fixed price buys certainty, not a lower bill.
- The lasting deliverable is capability: your team runs the system, not me.
04questions
Asked before, answered here
Is advising cheaper than building?
No. One rate, the day is the day, whichever way it is spent. You are buying the same person, the same judgement and the same standard, whether that day happens in your boardroom or in your codebase.
Do you do half days?
No. The free 20-minute call and email replies cover small questions. A day is the minimum that produces something useful: a written map, a working change, a decision you can act on.
Do I need to be technical?
No. Everything is explained in plain English, every system drafts work for a person to approve, and your team is shown how to run it as part of delivery. You need to know your business, not the technology.
What happens to our data?
It stays in your systems. Connections are read-only by default, processing stays in the UK and EU, and nothing of yours is ever used to train AI models. Every action is audited: who did it, what changed, before and after.
What happens after the build?
Your team runs it day to day. Aftercare covers care and improvement, agreed per system as a fraction of the build cost per year, so the system keeps paying for itself.
Do you do fixed price?
The Advisory Day and the Week One Build are fixed. Longer builds run on the day rate with a written estimate first, reviewed monthly.
Can we just talk first?
Yes. Twenty minutes, free, direct with me. Or start by email and I will reply within 24 hours.
Bring me the workflow that eats your week
Twenty minutes, free, direct with me. I will ask the right questions and tell you honestly whether it is worth fixing. Prefer to start by email? I reply within 24 hours.